Apple closed up almost $10 today after the company sent invitations out to its September 12th product launch.   Note what appears the figure 5 in the shadow of the graphic that accompanied the invite.  It was enough to get the market lathered up about the new iPhone 5.

The stock usually rallies up until the actual release date.   It’s working and we’re staying with it.

(click here if charts and video are not observable)