The Future Of Facebook And The Social Challenge Of Technology


Haven’t seen a swan dive like that in a major large-cap stock since the GFC.    Facebook’s crash took the stock down as much as 25 percent to a low price of $164.30 just a little before 6 pm eastern.

Facebook Swan Dives After Earnings Release


The stock took out its 50, 100, and 200-day moving average ($181.52) in one fell swoop.  The 20 percent plus plunge seems overdone, and a bounce is likely but what do we know.

FB Widely Owned By Hedge Funds

Zero Hedge reports that Facebook is the top stock that most frequently appears on the largest ten holdings of hedge funds.  That could complicate things in trading at tomorrow’s open with margin calls, but it’s probably too late for those who don’t have to sell.  Better to wait and get out on a bounce or even buy some for a trade on a margin puke with a stop at $164, tonight’s AH low.

Revenue Growth

The company announced that Q2 2018 y/y revenue growth was up 42 percent.  Stunning



What The Market Didn’t Like This

We think Facebook is running up against the law of large of numbers and management is finally beginning to recognize that fact.   Companies this size usually begin to trade like utilities as it is difficult to continue to maintain the rapid revenue growth with such a high base.  The FAANGs have not yet succumbed to that conventional wisdom just yet.

The market definitely didn’t like the guidance on revenues and margins,

Revenue deceleration:

Chief Financial Officer David Wehner said shareholders can expect “revenue growth rates to decline by high single-digit percentages from prior quarters” for the third and fourth quarter.

“We plan to grow and promote certain engaging experiences like Stories that currently have lower levels of monetization, and we are also giving people who use our services more choices around data privacy which may have an impact on our revenue growth,” said Wehner. He also said currency fluctuations would hurt the stock in the second half of the year, after helping it for the last several quarters.

Weaker margins:

Wehner also said the company expects margin compression, with operating margins trending towards “mid-30s on a percentage basis,” compared to second quarter operating margins of 44 percent.

That tightening is the result of broadening markets, investments in news products — like the recent introduction of the company’s long-form video format, IGTV — and capital expenditures related to safety and security that total “billions of dollars,” Wehner said.

“We think that’s the right thing to do for the business in terms of ensuring the community, safety and durability and the franchise,” he said. “But they don’t have obviously immediate translation in to revenue dollars.”

Effects of privacy changes:

Facebook has made several privacy policy changes in recent months in the wake of the company’s Cambridge Analytica privacy scandal and recently enacted General Data Protection Regulation (GDPR), a set of rules that give users more control over their online data.

The company’s earnings report revealed some of the earliest effects of the GDPR rules, which took effect in May, with the company reporting fewer daily active users in Europe. But the report only encompasses the first month of those changes.

“GDPR hasn’t had a revenue impact but we also fully recognize it wasn’t fully rolled out,” Chief Operating Office Sheryl Sandberg said on the earnings call. “As we look further out, we recognize there’s still risk and we’re going to watch closely.”   – CNBC

We Don’t Like The Social Media Economy And Its Long-Term Business Model

An economy dominated by social media giants, which generate their revenues from advertising based on content that attracts the most eyeballs, doesn’t really produce anything,  and effectively sells its users privacy, is not going to make a nation rich and its population prosperous.  Moreover,  in our opinion,  social media reduces overall economic productivity.

Furthermore, it won’t be long, we believe,  before the social media giants are under siege with lawsuits based on their contribution to the rise in mental illness among the nation’s youth.

We admit not a great investment or trading strategy.  As Chuck infamously once said,  “As long as the music is playing, you’ve got to get up and dance.”

Facebook has acknowledged that social media use can be bad for users’ mental health, a sign the company is feeling pressure from a growing chorus of critics raising alarms about the platform’s effect on society.

Researchers for the social network admitted in a blogpost Friday that studies have found that spending time on Facebook “passively consuming information” can leave people “feeling worse”, but also argued that part of the solution is to engage and interact more with people on the platform.

The company’s public recognition of some of its platform’s detrimental effects came days after a former Facebook executive made headlines with a speech slamming the corporation, saying: “The short-term, dopamine-driven feedback loops that we have created are destroying how society works. No civil discourse, no cooperation, misinformation, mistruth.”  – The Guardian 

Dopamine is the new nicotine, folks.


The moonshots of Google and Facebook  are the great economic hope;  however,  for now, the companies remain almost entirely dependent on ad revenues

Our April Post 

In April. we posted a kind of tongue in cheek, half serious piece on why Google was a short.

That brings us to the Google (we are old school and can’t bring ourselves to call it Alphabet) short.

Imagine when a politician has his/her epiphany that all those porn searches they have done over the years on Google are stored somewhere and could be hacked and released to the public?  That will ignite a prairie fire of potential legislation, which will spread faster than you can say SNAP.  – GMM, Apr 24th

Mothers Don’t Let Your Traders Grow Up To Be Investors

There wasn’t much money in that trade, maybe $10, at most, and your face was ripped off if you stayed with the short

The Rise Of Sextortion

Nevertheless,  we don’t think it is 100 percent coincidental that Facebook’s stock plunges 25 percent the same day Zero Hedge posts a piece on “Sextortion.”

Here’s a clever new twist on an old email scam that could serve to make the con far more believable. The message purports to have been sent from a hacker who’s compromised your computer and used your webcam to record a video of you while you were watching porn.

The missive threatens to release the video to all your contacts unless you pay a Bitcoin ransom. The new twist? The email now references a real password previously tied to the recipient’s email address.  – Zero Hedge

Another Nigerian Phishing Scam?

Interestingly we have noticed a growing number of emails in our spam box over the past few months, such as the following,

…you recently viewed the child porn on your system, and the site on which you viewed the porn captured your details. So information about your location (IP Address, Mac address), other sensitive information (browser cookies, social media links, browser history) and your social contacts (facebook friends, email contacts) were collected and sent to my server.

All of these details will be automatically forwarded to the concerned police departments including Internet Child Exploitation (ICE) Unit, and FBI exactly 24 hours from now on (I have the special tracking pixel in this email which has been activated right after opening of this email). Believe me, all of the information will be enough to put you behind the bars for the years to come.

However, if you send exactly 0.2 BTC (Bitcoins) to the below address in the next 24 hours, then my servers will automatically delete all of your information and you can continue to live your life. 

We didn’t send the bitcoin.


Some, even entirely innocent victims, who the closest thing they have watched to porn is the Brady Bunch, will be extorted and end up paying the bitcoin.  Reputation phobia is much easier to exploit than most realize.

It is only going to take one hacker releasing something like the above – real or fake – that will generate a torrent of legislation, which will likely crush the business model of many social media stocks.  A risk that Zuck addressed in the earnings call, i,e,, protecting the privacy of its users, and a problem the market completely ignores, in our opinion.

Deep Fakes

Technology is going rogue, folks.

In January this year, a new app was released that gives users the ability to swap out faces in a video with a different face obtained from another photo or video – similar to Snapchat’s “face swap” feature. It’s an everyday version of the kind of high-tech computer-generated imagery (CGI) we see in the movies. 

In December 2017, Motherboard broke the story of a Reddit user known as “deep fakes”, who used AI to swap the faces of actors in pornographic videos with the faces of well-known celebrities. Another Reddit user then created the desktop application called FakeApp.

It allows anyone – even those without technical skills – to create their own fake videos using Google’s TensorFlow open source machine learning framework. – The Conversation

Not to mention what the Russian ‘bots did to, and how they affected, the 2016 presidential election.

Midterm “Deep Fake” Oppo Research

It’s coming.

We expect “deep fakes” (probably not just porn) to proliferate as we approach the 2018 midterm election.  Most likely peaking a few days or week before election day leaving little time for a candidate’s rebuttal

Thomas Jefferson must be rolling over in his grave,

 “An educated citizenry is a vital requisite for our survival as a free people.” – Thomas Jefferson (paraphrased?)

Get ready for a wild frickin’ ride, folks.   The complete weaponization of social media.

Reality is blending with the virtual, the real with the fake, and fewer and fewer can, and are finding it increasingly difficult to distinguish the difference.

Trouble in River City!

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