Interactive Marketing Gone Wild

We’ve noted the new trend in  interactive marketing as companies attempt to connect with their customers and make them feel part of “process.”   This is from last December’s Nike earnings conference call,

Social networking and digital communication is helping us unify and expand the family of sport. We’ve never been closer to our consumers as they continue to extend their reach and connect even more with each other, with their sports heroes and their favorite teams. And digital technology is a powerful enabler of the huge opportunities we have in our Direct to Consumer business and in working with our wholesale partners.

Here’s the ultimate.

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Weekly Eurozone Week: Pain in Spain

Key Data Points
German 10-year bund 9 bps lower;
Italy 20 wider;
Spain 70 wider;
Large banks down 3-10 percent;
Euro falls 0.6 percent.

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Elevator Shaft Stocks

Chipotle Mexican Grill (CMG) is swan diving down the elevator shaft this morning, falling over 20 percent from yesterday’s close.   This stock was a darling of the momo crowd and with a P/E over 40 was priced for perfection with very little room for error.  Though the company grow revenues by 21 y/y, they missed estimates by $16 million and are now being flogged by Mr. Market.

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Stratfor: Europe’s Contradictory Answers to its Crisis

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Posted in Black Swan Watch, Euro, Germany, PIIGS, Sovereign Debt, Sovereign Risk, Spain, Video | Tagged , , , , | Leave a comment

Quote of the Day: Parallel Universes

After all the chat about conditions and how difficult this golf course is and how much rain and wind is there going to be, it was kind of weird standing in a shirt sleeves on the 9th tee looking at guys being 4, 5 and 6 under par.
– Graeme McDowell, Tied for sixth after shooting three under at the British Open on Thursday

Isn’t that how bearish traders and investors must feel surrounded by all the macro doom and gloom while standing here on the 19th of July with the S&P500 up 9.5 percent and NASDAQ up close to 14 percent?   Rub of the green, for sure,  but it ain’t over ’til the last holes out on Sunday.

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Why Are Equities So Bid?

U.S. retail sales fall for the three consecutive months.  Chairman Bernanke disappoints the easy money crowd during his Congressional testimony.   Weekly jobless claims come in much higher than expected. Companies miss big on the top line yet their stocks move higher.   Sovereign yield curves in the  European periphery moving toward inversion.   Equities keep moving higher and higher.  WTF?

Nobody knows for certain and we’ve learned to run from those who think they do.  Here are some of are our thoughts and observations of what is driving the markets.

1)       Market was sold out.  Trading the thee macro swans  — Europe, China, and U.S. slowdown – caught too much fast money leaning the wrong way and real money under allocated to equites.  A dearth of real sellers has forced the shorts to cover, bringing the major averages above technical levels that has now generated buy signals for the fast money crowd and convincing them the swans are priced.

2)      Massive capital flows into the U.S..  The U.S. equity market is providing leadership for global equities.  We don’t have the data x/dollar strength but we hear anecdotal reports of big money flows into the U.S., which generates even more liquidity in domestic markets.  The flooding of the capital markets  is “lifting all boats.”  Kind of feels a bit like the environment after the Russian debt default in 1998 when the U.S. market was flooded with safe haven capital flows.

3)      The Bernanke Put.  Markets know that the Fed will be there to backstop any large equity sell-off and feel more confident about buying risk assets.

4)      Swan fatigue.  Investors and traders are tired of being negative about Europe and worried of a China hard landing.  They are now picking up U.S. stocks, where earnings appear to be holding up better than expected.   They assume a fiscal deal gets done in Washington.

5)      Positive long-term prospects for the U.S..  Last week’s Economist had a very positive article on the long-term prospects for the United States, titled The Comeback Kid.   They note the healing in the housing market;  an expanding export sector;  and a structural upgrade in U.S. competitiveness due to the exploitation of shale gas.  Thus, the “bullish on America”  trade is back.

6)      The Power of Zero.  As the saying goes,   “John Bull can stand many things, but he can’t stand two  zero percent,”   the flows get going.   Investors appear to be suffering “cash fatigue” as they fret over receiving a negative real return on their cash savings.  Equities look cheap to high grade bonds and buying Treasuries, which are gummed up by the Fed’s Operation Twist and the safe haven trade, is riskier than  “ walking in front of a steamroller to pick up a dime.”

7)     Romney polling better than expectations.    The latest NYT/CBS poll shows the President and Governor Romney in a dead heat.  In our opinion, the equity market would rally on the perception of a Romney victory.

8)    All of the above.   This gets our vote.

Whatever the reason(s) for the equity market strength the question is – is it sustainable and healthy price action?

We don’t know and think of an analogy from NASA’s finest moment.  Did anyone think Apollo 13 could make it back to earth just after blowing out the oxygen tank which crippled its service module?  Many didn’t at the time and much had to go right.  So to it is with equities right now.

We respect the price action, acknowledge our ignorance, afraid of being too long, are almost always intellectually bearish, have been ground up in the choppy action, and think the market is range bound.   A close above 1375 on the S&P500 ratchets up the new range to 1375-1415.  The market moves fast on news so we view must hold support at 1360, the 100-day moving average.

There you have it, folks, our interpretation of the shadow puppets dancing on the side of the market cave!

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Posted in Equities | Tagged , , | 15 Comments

Surprising Strength

You have to respect the price action in U.S. equities.  The S&P500 closed above its 100-day moving average and the key fibonacci level of 1358.

No QE today and stocks trading up after missing earnings?  What gives?

Just doesn’t seem there are enough real sellers around to feed the bears and traders getting short.  Imagine the stampede if they turn.

The caveat, however, is wisdom from our old boss:  “I don’t like getting long when the fundamentals aren’t there because the bottom can fall out.”   Place your bets, comrades!

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Posted in Earnings, Equities | Tagged , | 1 Comment

Europe’s Escalating Cycle of Turmoil

Great graphic from the IMF,  which nails the policy paralysis in the Eurozone.   Similar, but more rigorous, to the “meet and discuss” cycle  we wrote about last December,

Their modus operendi seems to be: meet and discuss, wait for a crisis,  generate a massive short squeeze,  meet and discuss,  wait for the next crisis,  generate a massive short squeeze,  meet and discuss, wait for the next crisis…

The IMF exhorts Eurozone policymakers in their update to the Global Financial Stability Report,

– Policymakers must resolve the uncertainty about bank asset quality and support the strengthening of banks’ balance sheets. Bank capital or funding structures in many institutions remain weak and insufficient to restore market confidence. In some cases, bank recapitalizations and restructurings need to be pursued, including through direct equity injections from the ESM into weak but viable banks once the single supervisory mechanism is established.

– Countries must also deliver on their previously agreed policy commitments to strengthen public finances and enact sweeping structural reforms.

The ultimate question is how binding will the political constraints be on structural reform?   Stay tuned.

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Posted in ECB, Euro, Eurozone Sovereign Spreads, Sovereign Debt, Sovereign Risk | Tagged , , , | 2 Comments

Slowdown of a Slow Global Economy

Markets bettin’ on mo’ stim‘…

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Week in Review

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